Alchemy is high-end cocktail bar located on the fifth floor of the JW Marriott Edmonton ICE District. The space is hidden behind a bookshelf, which kickstarted the direction of the visual identity. The key illustration is merged with the symbol, reinforcing the exclusivity and secrecy of the bar. The symbol is reminiscent of a keyhole and uses the first letter of the name.

Website by: Agency Dominion
Year Completed: 2016
Photography by: Ian Breitzke / Rick O’Brien / Pauline Yu
Designed at: Oliver & Bonacini